JOOKID Border Collie plush review: soft appease doll

The JOOKID Border Collie plush toy is a soft stuffed appease doll: a comfort companion for gentle pets, and a cute gift for kids too. It’s a snuggle toy, not a chew toy: it suits pets that like something soft to cuddle rather than shred.

What’s it good for?

The idea is comfort and calm. A familiar soft plush gives an anxious or lonely pet something to snuggle, nuzzle, and carry from room to room, the same reason a lot of dogs adopt one favourite soft toy and stick with it. The Border Collie design is sweet enough to sit on a shelf or a child’s bed too, so it earns its keep even on the days your pet ignores it. It’s finished nicely, with a soft outer fabric and even stitching, which is why early buyers rate it so highly.

Is it durable?

The honest catch is the same for every plushie: it’s not built for chewers. A dog that bites hard will tear the fabric and pull out the stuffing: a choking risk and a mess. Keep it for gentle pets, and watch the first sessions to see how yours treats it. Check the seams now and then, and retire it the moment the stitching starts to open.

Will it settle an anxious pet?

Sometimes. A soft companion can take the edge off mild loneliness or boredom (a puppy missing its litter, or a dog left alone during the workday) by giving it something familiar to lean on. Be realistic, though: a plush is a comfort object, not a cure. Real separation anxiety needs training and routine, and for some dogs a vet’s advice. Treat this as one small part of a calmer setup, not the whole fix.

Is it worth it?

Around ₱298 as of July 16, 2026. Check the latest price on Shopee. It’s priced as a quality comfort plush, so it’s sulit if you want a soft companion toy, not a toy to be destroyed.

Who should buy it

Buy this if your pet is a gentle cuddler who’d love a soft companion, or you want a plush that works for pet and child. See our full best dog toys in the Philippines roundup, or read our dog toy buying guide.

Alternatives to consider

Prefer a different cuddly character? The JOOKID Jack plush and JOOKID Danny plush are similar comfort toys. Want tug and squeak instead of pure cuddle? The GiGwi Plush Friendz tug toy is more interactive. More on the Pet Supplies page.